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    Text Marketing - Do You SenText?

    Text Marketing

    Text marketing is precisely what it sounds like -- a marketing campaign that uses text messages to deliver advertisements or promotions to users. Text marketing encompasses nearly all kinds of ads, from simple brand or product promotion to special sales and discounts for mobile users and alerts about new products. With the rise of smartphones (300 million in the US alone!), some of these text messages also incorporate pictures to products and links to companies' websites so consumers can place an order on their phone as well.

    Advantages of Text Marketing

    Many advantages come with text marketing. Since the vast majority of consumers have their cell phones with them most of the time, marketers have a higher chance of reaching them in real time. Moreover, people are much more likely to open text messages (93% within 3 minutes of recieving the text) than promotional emails (less than 10% ever get viewed). Companies that give special discounts and pricing to mobile users may also boost sales and sway people toward a purchase they would not otherwise have made.

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